Pita Greek
Branding, Illustration, Art Direction, Photography
This brand design was done for Nicholas Lambos in Pearl River, NY when he started a fast casual takeout business outside of his family-owned restaurant kitchen. The goal was to create a brand that felt light, refreshing and very, very Greek. The food is traditional, with a focus on fresh and clean ingredients. The logo uses a lemon to evoke that bright feeling, and the colors, fonts and patterns are pulled from photography of the both historical and residential environments in Greece.
