Iroko Treehaus
Creative Direction & Brand Design
Logo & Branding
The logo mark is a graphic illustration with curved, organic lines and hand drawn block letters that form the scene of a treehouse. The treehouse illustrates a work space grounded in the strength and stability of the Iroko Tree, connection to natural materials, and a dedication to growth. Inspired by Milton Glasier, the letterforms are rectangular with rounded key holes that reselmble building blocks.
Creative Direction
Iroko Treehaus is a marketing & creative consulting startup agency founded by Uwakokunre Imasogie and Nicholas Lara. The brand gets its name from the African Iroko tree, which boasts a thick, sturdy trunk, wide stretching branches and deep roots.
The imagery I used to represent the brand reflects the work ethic and passion of this team, their creativity and their international roots. Supporting image assets revolve around the mighty Iroko tree and its shadows.
Brand colors include rich natural tones of green, blue, orange and brown. The colors are vibrant but earthy, and help the brand’s impression as both grounded & trustworthy yet progressive.